Project: Multicanal brand campaign
Launched: June, 2022

Mission

Create a campaign with a strong identity and value connotation that could respond to three main objectives: to increase the recognition and positioning of BCCs in their territories, to strengthen the sense of belonging of all customers to their local cooperative banking realities, including through the concept of the whole that brand represents, and to create a visual identity link between all BCCs through the use of the new common logo.