Project: A special underground wrap to        celebrate Milan restart.
Launched: Jan, 2022

Background

The Covid pandemic has forced us to stop, to isolate ourselves. Then we saw the light at the end of the tunnel and we asked ourselves, how to celebrate the restart in a city like Milan that has always been in constant motion? With something in motion.

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Idea

From the lockdown to look down! Together with Fineco - a bank that operates in the territory near Milan - we lauched a train wrap project to decorate the three main lines of the Milan underground, through a set of illustrations that show the thousand faces of the city.

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Multisubject

Business and shopping, centenary-old buildings and modern skyscrapers, great fashion show and wonderful matches on the pitch, fast consumption and sustainable progress, identity and integration, nine subjects represented by the fresh and modern hand of an Italian artist: Jacopo Rosati.