Project: Social Video
Launched: Jan, 2024

Concept

There are things that belong to you more than others. They are the ones that resemble you the most, the ones most in tune with your way of being.

They are your favorites, the unforgettable ones. Like the taste of your favorite coffee.

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Idea

This advertisement explores the emotional and neurological link between coffee and memory. Coffee is not just a beverage; it's an experience that evokes powerful emotions and vivid memories. The sensory journey of tasting coffee—its aroma, flavor, and texture—activates the brain's emotional and memory centers, making each cup uniquely unforgettable.

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For Italians, coffee is a cultural cornerstone tied to personal identity and cherished moments. The idea highlights how each coffee blend tells a story, linked to places, traditions, or moments of reflection.

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Miriam Leone brings this concept to life, sharing her personal reflections on blends like Ristretto, Roma, and Venezia, making the experience authentic and relatable.