Project: TV Spot
Launched: Feb, 2023

Background

Vinted is a second-hand online shopping platform with a focus on fashion and accessories. It’s a community of users who participate in the relationship between sellers and buyers through reviews, feedback, photos, and advice.

The overall concept should underline vinted uniqueness, embracing at the same time the distinctiveness of both the garments and the buyers and the characteristics that make the second-hand shopping experience on vinted safe and pleasant.

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Concept

The barriers we have to overcome are Trust, Safety, and Knowledge.

And all of them, after all, is about fear. The fear of being scammed (Trust), the fear of transferring bank details to unknown people (Safety), the fear of not having enough information to decide on a purchase, and the fear of having unexpected added costs (Knowledge). In reality, Vinted already has the antibodies to all these possible problems and offers the possibility of experiencing the moment of shopping in freedom, leaving room only for the fun and savings that characterize the second-hand trade.

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”Il tuo stile senza paura”.