Client: Proctosoll

Project: Proctosoll campaign 2021
Launched: Nov, 2021

Mission

Try as one might, in some cases one simply cannot ignore the pain. 
But even in the most uncomfortable situations, there is always a solution that can bring us comfortable relief.

Illustrations depict scenes from everyday life of different target groups.
Each subject is depicted in an awkward and extravagant position, intent on avoiding sitting down to escape the pain of haemorrhoids.

​