Lurisia has a very peculiar selling proposition and is aimed at targeting high-income and modern consumers who want uniqueness and a premium beverage.

Our product portfolio covers now a lot of consumption occasions: meals AH and AFH, me-time and socializing, mixability AFH. A proposition is still missing for aperitif AH.

The aperitif category covers a very traditional Italian occasion which needs now to be revamped thanks to innovation in product and ingredients.